The business plan has no traditional formula and is anti-marketing in nature. By setting our goals down from the word go we open up to explore any form of income generation that inspires our creators beyond the bread and butter work.
Our working mechanisms shift from being fearful and deadline orientated to being adventurous and ground breaking.
We are not afraid of our mistakes, in fact we celebrate them they are the only teachers that help us become greater than.
As a culture this method can heal the corporate condition, endlessly trying to achieve something that does not exist, perfection.